Our Brand Story

Discover Beauty, Crafted by Innovation, Proven by Science

Award-winning Singapore brand using plant-based with pre/post-biotics ingredients in our professional-grade formulation to enrich skin that glows

Strengthen skin’s natural barrier to promote a more resilient and healthy skin.

Provides soothing itch relief, reduces redness and inflammation on both body and face.

Strengthen Skin barrier

Strengthens skin barrier

Beneficial to skin microbiome

Beneficial to skin microbiome

Soothe redness and itch relief

Soothe skin redness and itchiness

Improved Ingredient absorption

Improved ingredient absorption

Enhanced skin hydration

Enhanced skin hydration

optimal ph balance

Optimal pH balance

Professional-grade moisturising cream formulated for eczema prone/ sensitive skin.

Strengthen Skin barrier

Strengthens skin barrier

Enhanced skin hydration

Enhanced skin hydration

Improved Ingredient absorption

Improved ingredient absorption

Enhanced stability of active ingredients

Enhanced stability of active ingredients

Beneficial to skin microbiome

Beneficial to skin microbiome

optimal ph balance

Optimal pH balance

  • Sale! SERICH 6 Key benefits

    Signature Second Skin Moisturising Cream

    Original price was: S$79.00.Current price is: S$59.90.
  • Sale! Twin set for Second skin moisturising cream

    Hydrating Duo: Eczema-Friendly Moisturising Cream Bundle

    Original price was: S$158.00.Current price is: S$69.90.
  • Serich bottle with refillable cartridge

    Moisturising Cream Refill – A Plant-based Moisturiser Singapore

    S$40.00

KEY TAKEAWAYS

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Best Possible Formulation

Through our strictest selection criteria, curated ingredients are sourced globally. This ensure we deliver a truly exceptional skincare experience through our top-tier formulation.

Group 1064

Accessible Pricing

Committed to controlling ingredient costs and eco-friendly packaging, ensuring accessible pricing without compromising quality.

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Efficacy & Safety

Backed by scientific research, we feature the most effective ingredients at their maximum efficacy. We prioritise consumer safety by using only EWG-verified ingredients.

CLEAN BEAUTY

Rooted in Clean & Green beauty principles, our formulation is derived from botanical sources and devoid of harmful chemicals.

EWG Verified Singapore

EWG Verified®

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Cruelty-free and Vegan

Made in Singapore

Designed & Made in Singapore

INGREDIENTS

All ingredients used in our products are verified by a 3rd party entity, EWG. They are proven to be safe for human usage and pose the lowest hazard (EWG score 1) to human health. 

EWG Score

EWG combines nutrition, ingredient concerns, and processing ratings into a single 1-10 score for each product, providing an integrated assessment.

1(Best) – 10(Worst)