DRIVEN BY CARE, GUIDED BY SCIENCE
DRIVEN BY CARE,
GUIDED BY SCIENCE
OUR BRAND VALUES
Sustainability
Embracing clean & green beauty, our packaging is 100% FSC certified, sourced from responsibly managed forests, and printed with sustainable soy-based ink. Our products are rechargeable and standardised in volume to minimise waste throughout the production chain.
Excellence
Expertise in the art of formulating crafting and discernment excellence at every phase of the process. Additionally, we leverage our know-how in the beauty and cosmetics industry to craft an affordable premium product.
Reliability
We optimise our active ingredients without making any compromises to ensure maximum efficacy — no more, no less.
Innovation
Exceptional quality, driven by a deep understanding of global skincare domain expertise, ensuring high efficacy.
Compassion
Our ingredients are cruelty-free. We firmly that producing a premium product does not necessitate animal testing. Additionally, we ensure our premium product pricing is accessible to a wider audience. Finally, our thoughtfully selected ingredients guarantee Muslim-friendly products.
Honesty
Our Story
Where science meets nature, SERICH is born.
As a Singapore-based skincare company, we’re dedicated to creating professional-grade solutions that cater to diverse skin types and needs. Our professional-grade solutions, using Second Skin concept deliver exceptional results.
Serich’s story began during the COVID-19 pandemic, when our founder, Daniel, faced a personal challenge close to hom. As a devoted father of two, he watched his younger child struggle with eczema, a condition that brought discomfort and concern for her delicate skin. After trying numerous over-the-counter creams and even doctor-prescribed steroid cream. Daniel grew increasingly worried about their long-term effects. Determined to find a safer, more sustainable solution, he turned his fear into purpose.
Driven by care and guided by science, Daniel assembled a team of R&D professionals to create a gentle yet powerful moisturising cream. One that could restore balance without steriods. The result was Serich Second Skin, a natural, clinically proven, eczema-friendly moisturiser that helped his daugther’s skin heal and thrive. What began as a father’s search was a solution became a mission to help others facing the same struggles. Today, Serich stands for skincare born from empath, refined through innovation and proven by results.
Our mission is to provide high-quality, effective skincare products that address skin concerns and promote overall skin health. We’re committed to staying at the forefront of skincare innovation, harnessing the latest research and technology to create products that truly make a difference.
Our Ethos
CARE MEETS
SCIENCE
Guided by Daniel’s belief that skincare should feel like a second skin — restoring, not masking — SERICH continues to merge scientific precision with natural harmony.
SERICH innovates with Second Skin concept, combining plant-based ingredients and pre/post-biotics with professional-grade formulations to enrich skin which glows. Backed by science-based research to ensure maximum efficacy and visible results.
Our dermatologist-tested formulations are crafted with clean and natural ingredients, taking artisanal precision in every step to deliver exceptional results. We strive in providing a skincare experience that is effective-proven and price accessible.
INGREDIENTS
Every ingredient in the product receives an EWG score of 1, indicating the highest possible rating for safety and minimal environmental impact according to the Environmental Working Group’s evaluation.
CLEAN BEAUTY
Rooted in Clean & Green beauty principles, our formulation is derived from botanical sources and devoid of harmful chemicals.
EWG Verified®
Cruelty-free and Vegan
Designed & Made in Singapore
Packaging And Recycling
REFILL CARTRIDGE
If you’re someone who cares about the environment, you probably know that even small actions can make a big difference when it comes to protecting our planet.
And we have just the thing to help you do your part! Introducing our new refillable cartridge – an excellent solution for reducing waste and minimising your carbon footprint.
